Artificial Intelligence (AI) Based Marketing and Advertising

Schulich Executive Learning Centre

Schulich Executive Learning Centre

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Who should attend

  • Manager / senior manager / VP of loyalty programs
  • Director / senior director / VP of marketing
  • Loyalty / marketing analysts
  • Marketing communications managers
  • Brand, category and product managers
  • Sales managers
  • Creative /advertising / marketing agency business managers

About the course

Marketing and advertising are data-rich business functions. How organizations leverage this data to provide personalized experiences for their customers and clients will be paramount to surviving and thriving in the future. This new two-day AI Marketing program offers a comprehensive, non-technical overview and insights into how AI (Artificial Intelligence) and machine learning can revolutionize an organization’s marketing and advertising strategies.

Top Reasons To Choose This Program

  • Designed to give marketing and advertising executives the knowledge and insight required to begin leveraging AI-based applications for competitive advantage
  • Move beyond demographics to understand your customers and clients on a deeper level
  • Analyze past and present customer behavior patterns to create optimized and targeted campaigns
  • Get out in front of the growing demand for personalized service that exceeds expectations

Through an exploration of the key AI marketing technologies such as natural language processing, speech recognition and recommender systems, participants will learn how to get a prospect’s attention, persuade them to become a customer and entice them to remain one. Through case studies and examples involving major players in the AI marketing industry, participants will become familiar with the modern technological tools that allow organizations to accomplish these tasks. And finally, through the ability to speak intelligently about AI and its advantages in marketing, participants will be better able to collaborate with data scientists to develop robust, customized AI-based applications for competitive advantage.

This interactive AI marketing program has been developed for non-data scientists and does not require any prior technical knowledge. It features collaborative discussions and practical, real-world case studies.

Top Take-Aways

Participants will leave the program with an understanding of:

  • Major challenges facing the marketing and advertising industry today
  • Introductory concepts for AI and Machine Learning related to marketing
  • The nature of Big Data and how it connects to AI
  • Customer segmentation practices and strategies
  • Applications of Dynamic Pricing
  • Product Innovation
  • Promotions and Offers
  • Customer Segmentation
  • Creative Storytelling and Advertising
  • Next-generation Creative and Research Agency Models

Modules

Introductory Concepts for AI and ML for Marketing

  • Rule-based Systems
  • Inference engines
  • Heuristics
  • Hierarchical learning
  • Big Data

Core AI Algorithms Relevant for Marketing

  • Supervised Learning
  • Unsupervised Learning
  • Reinforcement learning

Product Innovation Applications

  • Inputs and Data for Product Innovation
  • Analytics tools
  • Identifying Product Contexts
  • Generate Product Concept Ideas based on Combinations
  • Create Algorithmic Feature and Bundling Options

Dynamic Pricing Applications

  • Real-time AI solutions for Dynamic pricing
  • Key inputs and data for AI-based pricing analysis
  • Control theory and Dynamic pricing
  • Heuristics engine for Price Modifications

Promotions and Offers Applications

  • Optimal timing of a promotion
  • Real-time optimization for promotions
  • Promotions driven by Loyalty program data
  • Extracting “personality” from Loyalty data
  • Switching algorithms

Customer Segmentation Applications

  • Inputs and Data required
  • Analytical tools for segmentation required
  • Segmented approach to Customer Lifetime Value

Brand Tracking and Development Applications

  • Optimizing Brand personality
  • Brand tracking and performance correlation
  • Effective Product-tracking
  • Optimizing brand-based celebrity spokesmen

Creative Storytelling and Advertising

  • AI for budgeting
  • Optimizing programmatic buying
  • Capitalizing on Trends
  • Programmatic storytelling

Experts

Ikjyot Singh Kohli

Ikjyot completed his undergraduate education in physics and mathematics at the University of Toronto. Following this, he obtained both his master’s and PhD degrees in mathematical physics from York University specializing in General Relativity and Dynamical systems. Ikjyot developed a passion for...

Videos and materials

Artificial Intelligence (AI) Based Marketing and Advertising at Schulich Executive Learning Centre

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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