Art Direction

London College of Fashion

What are the topics?

London College of Fashion

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is ideal for anyone interested in learning about the principles of Art Direction. Whether you are working or studying graphics, marketing, advertising, PR, brand management, sales, editorial, design, photography or fashion

About the course

Join this 4 day course and learn about the skills and processes required to work as a Professional Art Director. From the initial generation of ideas through to the successful delivery of an advertising campaign.

To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.

By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.

Course outcomes

At the end of the course, you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.

All our Online Short Courses include:

  • Live online lessons with expert tutors
  • Practical assignments
  • Personal feedback
  • Access to VLE with course content
  • 2 week online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Experts

Giulio Mazzarini

Early life and education Coming from family of noble origins, Giulio Mazzarini was born in Italy, and grew up in Rome, Italy, where he attended university. After graduating in Sociology, he deepened the studies of Visual Communication and Photography, thanks also to one of his lecturers, the form...

Art Direction at London College of Fashion

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.