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Graziadio School of Business and Management

Applied Analytics Certificate

Nov 7—8
2 days
Malibu, CA, USA
USD 2499
USD 1249 per day

How it works

Description

In today’s quickly changing digital world, analytics professionals will need the skills to transform data into actionable intelligence that can drive business decisions. Learn how to apply data analytics and predictive analytics in order to make informed and evidence-based decisions to lead your organization's business objectives and to leverage analytics to gain a competitive advantage. Topics include Basics of Data Analytics, The Art and Science of Data Analytics, Analytics Benchmarks, Business Process Analytics and Innovation, Information and Cyber Security.

Program Overview

Lead your organization’s bottom-line objects in a two-day certificate program that exposes you to high-demand business analytic skills in an hands-on format.

Program Session Descriptions

Information Security-Cyber Security

Increasingly businesses are leveraging flexible and cost-effective IT architecture built on agile data systems. The critical security problem is that these new business opportunities require new risk evaluation and analytics approaches for remediation. Critical approaches identified and presented in this course include, a risk evaluation of new technologies analyzing how they are aligned to emerging threats and remediation as well as user-behavior analytics.

The Art and Science of Business Analytics

At its core, business analytics is a data science that draws theory and methodology from decision, management and computer sciences. However, the effective application of business analytics for business impact through its influences on managerial decision making, especially within the contexts of groups and business organizations, involves significant art and craft. This module examines the business rationale for evidenced-based decision making, the behavioral and organizational dynamics surrounding business decision making, and the art and craft of applying business analytics to support effective business decision making.

Applying Analytics to Your Business

Business analytics is the intersection of statistical and mathematical modeling techniques, technology, and real world business challenges. Through the application of these models and technology, you can improve the likelihood of improved decision making for business operations. Data is front and center in data driven decision making. With data being ubiquitous, Data Science is no longer a function carried out by a select few. Many professionals find themselves needing to leverage their right brain more often to use data as an asset versus a liability – data helps extrapolate key insights from organizations and those who use it well are often well positioned to be more nimble and be proactive versus reactionary. Many analysts fall in the trap of using their data to look at what has happened in the organization in the past tense. We will focus on sharing perspectives and techniques that will enable you to emphasize the importance of predictive analytics. Discussions will be had around how to best harness the value of data in the organization and techniques that will position data as a competitive advantage. Furthermore, various tools for rapid-fire analytics will be examined.

The Basics of Analytics/Evidence Based Decision Making

Today’s managers operate within dynamic environments, constrained by highly competitive markets. To manage well under such circumstances, requires both rigorous analytical tools and a sophisticated understanding of how to balance the demands of oft-times conflicting constituencies. Using a mix of theory, case studies, and practical experiences, this module seeks to develop participants’ technical skills and their intuition for extracting information from legitimate data sets…with an emphasis on the use of “evidence” for structuring managerial decisions, in highly competitive environments. After an introduction to the essential theories of supervised learning, we will focus attention on applications in regression, decision theory, and optimization.

Business Process Analysis & Innovation

In this module students will be introduced to key concepts and approaches to business process analysis and improvement. The main focus of this module is both understanding and designing business processes that accomplish specific desired outcomes. Students will learn how to identify, document, model, assess, and improve core business processes. Students will be introduced to process design principles. The way in which information technology can be used to manage, transform, and improve business processes is discussed. Students will be exposed to challenges and approaches to organizational change, domestic and offshore outsourcing, and inter-organizational processes.

Who should attend

  • Mid-to-senior managers and executives who want to further develop their analytical skill sets and better understand the rapidly changing technology landscape.
  • Individuals who want their analytical skill set to align with tech savvy peers or reports.
  • Individuals who want to benefit from complementing their existing skill-set with data analytics.

Experts

Kamran Bakhtiari teaches within the Decision Sciences program at Pepperdine University''s Graziadio Business School in their Executive MBA, Fully Employed MBA, Master of Science in Applied Analytics, Master of Science in Human Resources, and Bachelor of Science in Management programs. Mr. Bakhtia...
Mark Chun is an Associate Professor at Pepperdine University at the Graziadio Business School. He recently served as the Interim Associate Dean of Executive Programs. He earned a PhD in Information Systems from the University of Colorado at Boulder. He received an MBA from the University of Calif...
Charla Griffy-Brown, PhD, professor of information systems at Pepperdine University''s Graziadio Business School, is one of the Graziadio School''s most active and prolific researchers. Dr. Griffy-Brown previously served as the director of the Center for Teaching and Learning Excellence. She cur...
Dr. John Mooney, executive director of the Pepperdine University Institute for Entertainment, Media, and Culture, also serves as an associate professor of information systems and technology management at the Pepperdine University Graziadio Business School as well as a Research Affiliate at the MI...
Dr. Samuel L. Seaman is professor of Decision Sciences in the Graziadio Business School. He teaches graduate courses in applied statistics and evidence-based decision analysis and has an applied research agenda that focuses on the use of mathematical models to solve dilemmas in economics, finance...

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