An Introduction to User Experience (UX) Design in Product Leadership and Management

Stanford Continuing Studies

Stanford Continuing Studies

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About the course

In today’s competitive technological climate, good design is leveraged as a distinctive advantage to improve product adoption, user satisfaction, and market success. Design-centric organizations are outperforming the S&P 500 in market value by adopting a design-thinking mindset and investing in building usable, frictionless products. The attention and focus on user experience (UX) has increased dramatically in recent years, a trend that no doubt will continue well into the future. This course provides an introduction to the basics of user experience design, design thinking, and user-focused product development. Students in this course will build a well-rounded UX knowledge base by stepping through the techniques of UX research (persona development, storyboarding, usability testing), examining design principles of the world’s most successful organizations, leading a design sprint to rapidly prototype new ideas, and deep diving into case studies of successful (and unsuccessful) product launches. In addition, students will develop familiarity with industry-standard tools for wireframing, prototyping, building journey maps and flows, and A/B testing. Finally, we will cover tips for helping product and business leaders to engage in a collaborative, productive way with UX designers, investigate considerations for emerging interfaces (e.g., voice, augmented reality, and virtual reality), and incorporate user feedback into the iterative design process.

What makes our online courses unique:

Course sizes are limited.

You won't have 5,000 classmates. This course's enrollment is capped at 45 participants.

Frequent interaction with the instructor.

You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

Study with a vibrant peer group.

Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

Direct feedback from the instructor.

Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

Courses offer the flexibility to participate on your own schedule.

Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

Experts

Aswin Pranam

Aswin Pranam is a product manager with experience building and scaling software products and internal ventures. He has worked in technology roles at Google, Boeing, Disney, and IBM. He is the author of Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product...

Videos and materials

An Introduction to User Experience (UX) Design in Product Leadership and Management at Stanford Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.