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About the course

Want to better understand evolving customer demands and how to stay relevant going forward? Read on.

Buzzwords come and go. Trendy terms like agility, adaptability, flexibility and momentum all mean you are using innovation to not only stay relevant in a fast-changing industry but also resilient to future changes.

Come and explore the potential of new technologies to help you meet evolving customer expectations. This course is designed to give a wide range of professionals a better understanding of their customers, clients, and building relationships.

We’re focussing on account managers, copywriters, creative directors, professionals within branding, communications and marketing, or heads of digital sales and/or strategy. Is that you? Do you want to open your eyes to new and emerging patterns of customer behavior? Keen to learn more about the impact of digital on client journeys?

By the end of the course, you will have a better understanding of how to identify and unlock opportunities related to your business area. You’ll use innovation to build an organizational culture that enables you to be flexible and work with different business components to build business model fit for the digital age.

What you'll learn

By the time you finish this course, you will have been introduced to tools, methods and ways of thinking that you’ll be able to adopt and apply right away in your work. You will have had the opportunity to develop a better understanding of the implications and disruption of the networked society to businesses, individuals and society as a whole. You will be one step closer to seeing changes in consumer behaviour and the impact of digital on client journeys.

You will be in a stronger position to be able to identify and address consumer needs in a networked society, apply tactics for growth and consumer engagement, and use the tools available for collaborative ideation and innovation processes.

Why you should take this course

Artificial intelligence

Understand how you can apply AI to reach your business goals. Whilst exploring ai’s impact on society and tomorrows ethics.

Innovation

Learn how to create the right fundments for a innovation culture in your organisation?

Building digital business models

Future proof your business model to ensure that you can create value in a networked world.

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