The Chartered Institute of Marketing

Agency Briefing and Management

Available dates

Feb 11, 2020
London, United Kingdom
GBP 625 ≈USD 858
GBP 625 per day
Apr 23, 2020
London, United Kingdom
GBP 625 ≈USD 858
GBP 625 per day
Jun 9, 2020
London, United Kingdom
GBP 625 ≈USD 858
GBP 625 per day


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About the course

Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners. This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results.

Learning outcomes

  • How to understand agency partners.
  • How to write an effective agency brief.
  • How to get the maximum out of the creative process.
  • How to build long term mutually beneficial agency relationships.

Who should attend

This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from agency partners. It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.

Trust the experts

Abigail Dixon

Abigail Dixon has over 17 years’ experience in brand management, strategic planning, product management, step change projects delivery, as well as training and capability. She has worked on many Household brands across markets and sectors both clients side and consultancy capacity which include P...


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