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The Chartered Institute of Marketing

Advanced SEO Training

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Next dates

Jul 16
London, United Kingdom
GBP 625 ≈USD 814
GBP 625 per day
Nov 21
London, United Kingdom
GBP 625 ≈USD 814
GBP 625 per day




This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both onsite and offsite tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

Learning outcomes

  • The four principle SEO signal groups that drive success in natural search.
  • Content; links; users; trust.
  • Keyword and SEO research.
  • How to build an ROI model.
  • Identify the existing strengths of your website and see how to improve them.
  • Apportioning SEO spend.
  • Collecting, measuring and managing SEO reporting.
  • The right SEO mix for your market.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media into your SEO program.
  • Selecting and working with an SEO agency.
  • Optimisation for web, video, shopping etc.

Who should attend

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.

To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.