The Chartered Institute of Marketing

Available dates

Dec 3, 2019
London, United Kingdom
GBP 625 ≈USD 809
GBP 625 per day
Feb 26, 2020
London, United Kingdom
GBP 625 ≈USD 809
GBP 625 per day
May 15, 2020
London, United Kingdom
GBP 625 ≈USD 809
GBP 625 per day


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About the course

In today’s tough economic market, winning and keeping customers takes the best possible skill-set. This course gives people the advanced communication tools to win more deals, more of the time. Our advanced skills course will also help participants build the loyalty of existing customers. Topics included are:

  • Value building questioning.
  • Building customer relationships.
  • Reading people.
  • Persuasive language.
  • Dissolving objections.
  • Closing skills.

Learning outcomes

  • How to ask better questions to bring more value to the customer.
  • How to develop the customer relationship continually.
  • How to read and respond to customers' body language, voice and words.
  • How to persuade customers with a structured approach and using psychology.
  • How to dissolve objections effectively.
  • How to close the sale when a deal is possible.

Who should attend

Seasoned sales professionals who wish to learn advanced new skills and refresh their existing skills. Senior sales executives, or sales professionals with a number of years’ experience.

Existing sales knowledge and experience would be useful for this course.

Trust the experts

Martin Brooks

Martin has always been interested in how successful communicators achieve their results. To build his understanding of how to create the best possible impact, he has studied both the theory and practical application of impact. Whenever Martin witnesses great communication in action he immediately...


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