The Chartered Institute of Marketing

Available dates

Jan 14—15, 2020
2 days
Cookham, United Kingdom
GBP 1250 ≈USD 1606
GBP 625 per day
May 26—27, 2020
2 days
London, United Kingdom
GBP 1250 ≈USD 1606
GBP 625 per day

Disclaimer

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Full disclaimer.

About the course

Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing in the 21st century.

Learning outcomes

How to commission, develop and deliver compliant marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling, be confident your actions will not land you in ‘hot water’.

Key marketing skills we will build:

  • Contract law.
  • Intellectual property including copyright.
  • Trademarks and ‘passing-off’.
  • Marketing communications.
  • Comparative advertising.
  • GDPR and ePrivacy laws.
  • Social media and user generated copy.
  • Unfair commercial practices and consumer rights.
  • Competitions, prize draws.
  • ASA CAP Code.

Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they do, what powers they have and how to keep on the right side of them.

Who should attend

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets.

Trust the experts

Duncan Smith

Biography I am currently involved in developing software for statistical disclosure control (SDC). Disclosure may occur when sensitive information about an individual can be reliably inferred from a release of data (possibly by a private organisation, or by a statistical agency). This risk might...

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