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About the course
The AMP Munich is geared to the specific realities of the Central European business landscape – from global enterprise to the Mittelstand – giving you the rare opportunity to step back, reflect and broaden your outlook.
The result is a strengthened capacity to drive your company’s performance. Deliver excellence in strategy and change execution. And take your business to new levels of success.
WHAT WILL YOU LEARN ?
Step back, survey your competitive landscape, explore new concepts, try out new ideas and build future-proof leadership skills and strategies to take your company to new levels of success. You will be challenged, stretched and encouraged by your peers, by our distinguished faculty and by VIP industry speakers.
Change your preconceptions, broaden your perspective, drive excellence in implementation and execution. And prepare to lead meaningful change.
The Advanced Management Program is a learning journey that addresses the knowledge, mindsets, skills and capabilities required to lead your enterprise to unprecedented levels of excellence.
Through open discussion with peers, debate, action-oriented activities, coaching and deep reflection, you will develop eight key competencies that will transform your leadership.
The Advanced Management Program provides cross-functional and multi-faceted perspectives on different domains to give you the broader, deeper vision of a senior management generalist.
You will explore leadership in the context of:
The Global Economy
Investigate the economic environment at the beginning of the 21st century, and analyze the open economy in the context of the balance of payments and the exchange rate. Delve into the anatomy of “bubbles” and financial crises.
Competing in the Digital Age
Explore how the mobile space has transformed the global economy and chart the rise of the social web. Analyze the relevance of system obsolescence and IS strategy alignment.
Building Entrepreneurial Ventures
How do firms manage creativity and structure ideas? Examine the venture process within the context of people, ideas and plans.
Strategy Definition and Implementation
Look at how to build competitive advantage based on industry analysis, positioning and sustainability. Review how companies successfully create and capture value and manage strategic change.
Markets and Marketing
Examine product and brand strategies within the context of a changing customer base. Review pricing to capture value, and the interaction of product, distribution and pricing.
Making Innovation Work
Analyze execution and innovation risks and how to structure an innovation process. Sharpen your ability to spot creativity and identify opportunities.
Executive Decision Making and Analysis
Analyze the decision-making process and criteria, and the drivers behind decisions from effectiveness to sympathy and virtues. Deepen your understanding of databased decision making and examine how business and people interact.
Understand the dynamics of cooperative and competitive negotiations or “coopetition.” Take a deep dive into creative negotiation and conflict resolution.
Acquire the tools and strategies for managing fraud and corruption, preventing and resolving corporate scandals and understanding the opportunities presented by corporate social responsibility.
Discover what it means to lead change, to lead towards excellence and to lead across cultures.
Health and Well–being
You will have a unique opportunity to reflect on how your professional choices fit with your lifestyle. And you will be coached and supported to optimize your well-being and vitality to achieve greater personal and professional satisfaction and sustained performance.
Who should attend
Join a group of business leaders from a diversity of organizations and sectors that span global enterprise and small to medium-sized organizations, or Mittelstand – often the hidden champions of business in the region.
Advanced Management Program. Set direction, drive results