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Indian Institute of Management Bangalore

Advanced Digital Marketing

★★★★4.2 • 2 reviews
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Description

You know basics of digital marketing. But is it enough?

You learnt on the job when you ran some campaigns. But is your education organised?

Newer ways of targeting with custom audiences, dynamic remarketing and look alike targeting are becoming popular. Do you know about advanced targeting methods?

The field is becoming increasingly complex. Many new players have entered the ecosystem and creating value. Do you know how Demand side platforms (DSPs), Supply side platforms (SSPs) and Ad servers work and add value? Learn now!

Digital is becoming data driven. Do you know how Data Management Platforms (DMPs) are changing the digital landscape? Find out!

There are hundreds of metrics. Which analytics to focus upon? Figure out!

How can you optimize your digital marketing? How to increase your ROI? Find out!

How to allocate budget and prepare a digital marketing plan? Find out!

The field is changing by the day. Do you know the latest trends in digital marketing? Figure out!

Enrol for the ADVANCED DIGITAL MARKETING programme at IIMB!

Get a deeper understanding of digital marketing to stay afloat in the competitive market!

The programme deals with advanced digital marketing topics such as affiliate marketing, attribution modelling, programmatic buying, personalised communication, web analytics, A/B testing, creative strategy.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme has many senior leaders from the industry sharing their experiences and best practices.

PROGRAMME CONTENT

  • Affiliate Marketing
  • Attribution Modelling
  • Tagging And Tracking
  • Budget Allocation
  • Personalisation and User Experience
  • A/B Testing
  • Creative Strategy
  • Web Analytics
  • Programmatic Buying
  • Advanced Targeting *Content is subject to change

KEY BENEFITS/TAKEAWAYS

  • Deep dive into Advanced Digital marketing topics
  • Leveraging of cutting edge tools and platforms
  • Personalisation of content
  • Enhancing user experience
  • How to use the right metrics
  • Attribution across digital channels
  • Increasing sales through affiliate marketing
  • Optimisation through A/B testing.

Who should attend

The programme is designed for professionals who are already familiar with basics of digital marketing and have been running digital campaigns. Prior knowledge of digital marketing is a must for this programme as the programme assumes you know the basics and hence only engages with advanced topics. The programme is apt for mid-level and senior digital marketing managers of large, medium and small organisations and entrepreneurs who wish to know the latest trends and developments in the field.

Experts

Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in re...

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Course reviews

Course participant from India
★★★★4.3
Course quality: very good
Instructors: very good
Other (e.g. materials, infrastructure): good
Industry:food industry
Manager from India 2018
★★★★4.0