Achieve Competitive Advantage Through Company Culture

Stanford Continuing Studies

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Stanford Continuing Studies

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About the course

Company culture impacts all parts of a business. Every company chooses whether to leverage it as a key asset or ignore it as a potential liability. Favoritism, toxic relationships, and underperformance are common symptoms of poor workplace culture. By contrast, companies that succeed in designing, implementing, and sustaining an effective workplace culture can achieve a clear competitive advantage—whether it’s recruiting top talent, increasing productivity, or fostering innovation. In addition to demystifying the topic of company culture, this highly interactive course will introduce leaders to the Design of Work Experience (DOWE) framework—a step-by-step “how to” for creating company culture and enhancing employee experience. Students will learn how to achieve in-depth understanding of a company's current state, develop a strategy for its future state, and establish a strategic plan for how to get there. We will also delve into common organizational “pain points” (issues and problems) and “gain points” (solutions to help unlock a company’s full potential). Students will come away with the skills to lead culture in their workplace and unleash the true potential of their companies.

Experts

Karen Jaw-Madson

Organizational expert Karen Jaw-Madson enjoyed success as a corporate executive before pursuing a ‘portfolio career’ comprised of research, writing, consulting, teaching/speaking, and creative pursuits. As a versatile leader across multiple industries, Karen developed, led, and implemented numero...

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Achieve Competitive Advantage Through Company Culture at Stanford Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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