Account Management

Coles College of Business

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  • online
  • on demand

Coles College of Business

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About the course

What is the fastest way to increase revenues and profitable growth? It's not client acquisition, it's client retention. And improving client retention requires a formal and disciplined account management process.

Kennesaw State University’s new account management mobile-learning program will help you drive significant increases in both client satisfaction and client retention. The program offers practical knowledge, backed by research, proven in practice, at your fingertips, 24/7.

Digital Badge in Account Management

The Digital Badge in Account Management program integrates the Clients for Life® principles and tools with gamified mobile learning that both educates and entertains. Discover what world-class account managers know and use every day, and how they keep the clients that they have worked so hard to get. You will learn how to…

  • Apply the Attitude and Action™ principles for understanding and managing client expectations
  • Design and lead an Expectations Session™ with key clients
  • Use the Web of Influence® method for mapping relationships
  • Effectively communicate and connect with clients
  • Implement the RevelationX™ Service Life Cycle method
  • Build and nurture authentic business relationships
  • Achieve world-class client retention rates

Experts

Kathy Schwaig

Kathy Schwaig is Provost and Senior Vice President for Academic Affairs at Kennesaw State University. Prior to her current role, she served as Dean of the Michael J. Coles College of Business at KSU for seven years. Dr. Schwaig also served as a faculty member at Georgia State University and Baylo...

John Gamble

Founder of Tenacity, Inc. and co-creator of the Clients for Life® client retention process. For 30 years, John has been helping services management companies increase profitability by dramatically improving client retention rates. John founded the company in 1986 shortly after serving as Vice Pre...

Steve Wurzbacher

A Principal in Tenacity, Inc. and co-creator of the Clients for Life® client retention process. Steve joined Tenacity in 1994, after serving in senior sales, marketing and development roles at Procter & Gamble and Aramark. Steve joined Aramark’s Healthcare Division in 1984 as Vice President o...

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Account Management at Coles College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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