Account Management
Coles College of Business
How long?
- online
- on demand
What are the topics?
Coles College of Business
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Full disclaimer.About the course
What is the fastest way to increase revenues and profitable growth? It's not client acquisition, it's client retention. And improving client retention requires a formal and disciplined account management process.
Kennesaw State University’s new account management mobile-learning program will help you drive significant increases in both client satisfaction and client retention. The program offers practical knowledge, backed by research, proven in practice, at your fingertips, 24/7.
Digital Badge in Account Management
The Digital Badge in Account Management program integrates the Clients for Life® principles and tools with gamified mobile learning that both educates and entertains. Discover what world-class account managers know and use every day, and how they keep the clients that they have worked so hard to get. You will learn how to…
- Apply the Attitude and Action™ principles for understanding and managing client expectations
- Design and lead an Expectations Session™ with key clients
- Use the Web of Influence® method for mapping relationships
- Effectively communicate and connect with clients
- Implement the RevelationX™ Service Life Cycle method
- Build and nurture authentic business relationships
- Achieve world-class client retention rates
Experts
Kathy Schwaig
Kathy Schwaig is Provost and Senior Vice President for Academic Affairs at Kennesaw State University. Prior to her current role, she served as Dean of the Michael J. Coles College of Business at KSU for seven years. Dr. Schwaig also served as a faculty member at Georgia State University and Baylo...
John Gamble
Founder of Tenacity, Inc. and co-creator of the Clients for Life® client retention process. For 30 years, John has been helping services management companies increase profitability by dramatically improving client retention rates. John founded the company in 1986 shortly after serving as Vice Pre...
Steve Wurzbacher
A Principal in Tenacity, Inc. and co-creator of the Clients for Life® client retention process. Steve joined Tenacity in 1994, after serving in senior sales, marketing and development roles at Procter & Gamble and Aramark. Steve joined Aramark’s Healthcare Division in 1984 as Vice President o...
Videos and materials
Account Management at Coles College of Business
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