Who should attend
The program has been designed for professionals with a technical background (engineers, scientists, researchers, technologists, etc.) looking to further their career in the business environment and/or take their projects or research from bench to market.
About the course
A blended program that aids science and technology specialists in unlocking their management and entrepreneurial potential. Led by prominent industry professionals, participants become experts in the fundamental business skills required for the transition from lab to market.
The Blended Methodology of the program combines virtual learning with face-to-face sessions at our campus in Madrid, meaning that participants do not have to disrupt their work schedule to receive career-transforming specialist training. In an innovative, globally minded learning environment, participants will gain knowledge and insight into strategy, economic environment, finance, marketing, human resources, entrepreneurship, and various legal issues. The practical focus of the program will ensure that participants have hands-on experience of constructing business plans and financial models; skills indispensable to the market professional.
BENEFITS OF THE PROGRAM
- Learn from dynamic industry experts.
- Immerse yourself in a diverse learning environment.
- Receive groundbreaking training without interrupting your work schedule.
- Unlock the door to entrepreneurship.
- Extensive knowledge and understanding of marketing, strategy, funding and entrepreneurship.
- A host of new professional opportunities.
- A platform to launch your technical expertise into the global market.
- Academic and professional support from a world-leading institution.
WHY IE BUSINESS SCHOOL?
IE Business school is a dynamic hub of market-focused education. With an aim to mirror the frontline of sector developments, our innovative programs explore the most up-to-date knowledge and industry skills. Students learn using practical, hands-on methodologies, led by a world-class faculty with real industry experience.We pride ourselves on our diverse, international environment, welcoming students from over 130 nationalities on campus and with 160 nationalities represented in the wider alumni network. This melting pot of backgrounds, talents and cultures is the ideal greenhouse for ambitious entrepreneurial professionals with a global outlook and the drive to lead transformational change.
The program’s Blended Methodology is focused in our virtual classroom, where learning takes place through video conferences and online forums. During the first and last week of the program, participants attend face-to-face in-class sessions at our campus in Madrid, where they apply their knowledge to develop case methods and business plans.
Participants are encouraged to challenge and debate throughout the course, learning from each other and collectively pushing boundaries and redefining standards. This hands-on approach allows participants to grow not only as market professionals, but also as forward-thinking individuals.
MODULE 1: THINKING STRATEGICALLY
Every leader’s success depends on his/her ability to obtain results using the best and most appropriate strategy, and making the right decisions taking into account the economic environment he/she works in. Participants will therefore learn two important topics in this module: Strategy and Economic Environment.
MODULE 2: MANAGING ONESELF AND MANAGING PEOPLE
This module is composed of 4 areas: human resources, communication skills development, career strategy, and negotiation.
MODULE 3: FINANCIAL ACCOUNTING
This module will aid participants to understand and interpret financial statements, enabling them to analyze a company’s financial health: solvency, profitability, capital structure, and operating efficiency.
MODULE 4: FINANCIAL MANAGEMENT AND PERFORMANCE MEASUREMENT
This module introduces the participants to the concepts of time value of money, capital budgeting, business valuation, and the link among risk, cost of capital, and the weighted average cost of capital–all essential to bring about sound financial decisions.
MODULE 5: MARKETING & SALES
This module enables participants to adopt the customer’s perspective, learn the important issues in the marketing process, familiarize themselves with the current Marketing & Sales trends, understand and acquire the resources to satisfy customer needs, and gain and retain key clientele.
MODULE 6: OPERATIONS MANAGEMENT
This module exposes the participants to the principles of process design, control, and improvement. Students will explore the structure and management of different kinds of operation processes, innovation, and even advanced topics such as mass customization and microfoundations of process effectiveness.
MODULE 7: LEGAL ISSUES
In this module, participants will delve into legal issues such as intellectual property and technology transfer and licenses that are pertinent in the science and research field.
MODULE 8: ENTREPRENEURSHIP
This module exposes participants to the fundamental features of the entrepreneurial mindset, behaviors, and skills. They will learn to spot business opportunities, gather resources, work in a team, and build a strong business plan.
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.