A Proven Product Support Strategy

Haslam College of Business

How long?

  • 4 days
  • in person

Haslam College of Business


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Who should attend

  • Primary audience: Aerospace/Defense industry OEMs and their subcontractor partners motivated to capture and implement outcome-oriented life cycle support strategies for complex systems
  • Secondary audience: Department of Defense Acquisition, Technology, Logistics, and Contracting professionals (program managers, product support managers, contracting officers, logistics and sustainment managers, and acquisition professionals)

About the course

This course focuses on understanding, establishing and executing a performance-based life cycle product support strategy. It is based on research sponsored by Boeing, Lockheed Martin, Northrop Grumman, Pratt & Whitney and Raytheon. The course is intended for corporate managers working with defense department counterparts.

Key Objectives

Through the integration of classroom instruction and discussion, complemented by real-world examples, these are the key takeaways and capabilities we want you to have:

  • Understand the “how and why” that leads to success with performance-based product support (a win-win construct) enabled by industry profit incentives and government performance improvements combined with long-term cost reduction
  • Understand the government budget, funding, availability, and sustainment environment and challenges that can prompt government willingness to consider PBL
  • Exploration of how PBL is a capture tool with many degrees of freedom that can lead to more profitable contracts, for both new and legacy programs
  • Familiarity with the government statutory, policy, and guidance supporting and constraining the use of PBL
  • Exploration of how PBL can be thought of as a contractor-managed DoD supply chain, inclusive of inventory management, maintenance and repair, transportation, reliability improvement, sustainability engineering, and technical support
  • Awareness of the advantages of PBL for both the customer and supplier in comparison with traditional product support methods and strategies
  • A thorough understanding of business arrangements including roles, responsibilities, relationships, statutory requirements, risk allocation, work allocation, constraints, enablers, and the associated contracting types, terms, and conditions that enable success

Related Activities

  • Customized 1- to 5-day PBL programs for organizations, internationally
  • Customized PBL workshops
  • PBL executive overviews
  • PBL consulting
  • PBL speaking engagements at conferences


Jerry Cothran

Jerry Cothran is a recognized subject matter expert in Defense Logistics & Sustainment, with a primary focus on Performance Based Logistics (PBL) and performance based contracting. He most recently performed as a Senior Manager in Logistics Engineering for Lockheed Martin Corporation, where h...

Stephen Rutner

Experienced Professor with a demonstrated history of working in the higher education industry. Skilled in Public Speaking, Military Leadership, Transportation Management, Leadership, and Strategic Leadership. Strong operations professional with a Doctor of Philosophy - PhD focused in Business: Lo...

Wesley Randall

Wesley Randall, chair of UNT’s Department of Marketing, Logistics and Operations Management, who has 30 years of expertise in supply chain and logistics, has been named dean of the New College at Frisco. In his new role, Randall will help develop curriculum and programming at the New College at ...

Steve Geary

Steve Geary has worked with organizations around the world in a variety of industries and, through frequent speaking engagements and publications has become known as a leading expert on supply chain design and performance. In addition to being part of the faculty at Tufts Gordon Institute, he is ...

Gerald Brown

Gerry Brown is the executive director of the Institute for Economic Stability (IES), a non-profit which seeks to apply supply chain processes to the stabilization and economic development needs of conflict-affected nations. Prior to co-founding IES, Brown was part of the U.S. Department of Defens...

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A Proven Product Support Strategy at Haslam College of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Transportation and Logistics

Transportation and logistics courses mainly focus on global supply chain management and its key features, including air and ocean cargo administration, international documentation, end-to-end supply chain infrastructure, etc. Also, courses show how t...

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