Best executive courses in United Arab Emirates

ICTD International Centre for Training and Development

Advanced Techniques in Marketing Services

This course provides key insights into the essentials of marketing in a clear, simplistic manner that conveys a comprehensive understanding of how the elements of 'the marketing mix' are used to build a competitive advantage. It explains the difference between 'marketing' and 'selling', and...

ICTD International Centre for Training and Development

Market Research and Analysis

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Students gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up...

ICTD International Centre for Training and Development

Aligning Marketing and Sales

This course will help you to drive an alignment of marketing and sales team objectives towards a common and shared goal. By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners...

ICTD International Centre for Training and Development

Market Segmentation and Customer Relationship Management

Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term customer loyalty. Marketers collect and store information on customers so that they can personalize...

ICTD International Centre for Training and Development

Developing & Delivering Winning Sales Pitches

Making a successful sales pitch begins long before the presentation itself. It requires strategic direction, careful preparation and meticulous rehearsal with the right people in order to ensure that your bid will stand out from the crowd. This workshop takes participants through the pitching...

ICTD International Centre for Training and Development

Professional Sales & Service Empowerment

Selling’ is a very common business buzzword for getting / securing customers. Selling has moved beyond ‘here’s the product, please pay up’ to a more consultative approach. Everyone claims they know how to sell, but do they? It takes more than just years of hands-on sales experience; it takes...

ICTD International Centre for Training and Development

Managing Your Media (Advertising)

This course allows the delegates to understand the relevancy of media in the GCC and MENA region. It will help them to realize the best media strategy, slogan impact, and creative efficiency for their business / product. At the end of the programme the delegates will be able to manage a media...

ICTD International Centre for Training and Development

Best Practice Presentation and Pitching Skills for Media, Creative, Designers and Agencies

Getting new business is a constant and never-ending process. From the moments you are given to make your pitch the job is yours to lose. If they've agreed to see you, then they must be attracted to something you have. To create the very best pitch, you need to be able to create two-way empathetic...

ICTD International Centre for Training and Development

Product Management

Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much...

ICTD International Centre for Training and Development

Delivering Marketing Communications

Successful marketers maximize their sales opportunities by using integrated marketing communications, which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management and electronic media. Prepare an integrated marketing communications...