Best executive courses in Digital Transformation in Nigeria

Lagos Business School

Pricing Strategy and Tactics for Profitability

Managing pricing affects a company’s growth and profitability more quickly than any other decision. Most markets know the three Cs of pricing: cost sets the floor, customer willingness to pay sets the ceiling, and competitive pieces set the benchmarks. This seminar will help participants use...

Lagos Business School

Fmcg Marketing Strategy

The majority of FMCG products today are in mature phases, with a high-level of competition in each category and very low margins. Organizations have to handle large brand portfolios to answer very different consumer needs, with almost no opportunities to find new niches. Consumers are...

Lagos Business School

Digital Marketing

To stay ahead in the digital marketing space, the modern marketer needs to understand key strategies in digital marketing. Meeting the rapid demands of today's world requires an understanding of key trends and processes in the digital age. A multi-channel online strate gy is an integral part of...